What’s wrong with this picture? It’s entirely linear. It’s birth to death. And it’s wasteful. At Levi Strauss & Co. we want to change that by taking another step forward on our journey towards a circular economy.
And that step involves you, the consumer. That’s why you can now bring all your old clothes and shoes to any Levi’s store in the U.S. We’ll collect them and reuse, repurpose or recycle them with our partner I:CO.
We’ll help divert some of the 24 billion pounds of clothing, shoes and textiles Americans add to landfills every year. The clothes we collect will be transformed into things like insulation for buildings, cushioning material and new fibers for clothing. And it’s that last piece — transforming old jeans into new ones — that holds both the greatest opportunity and challenge for us.
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