The November 30, 2016 there was a meeting of the working group on circular economy, promoted by Italian Council of Ministers. The initiative, launched in March 2016, has carried on a pilot project to measure the products circularity and evaluate new strategies for businesses. In particular, a model was developed to allow more than twenty companies, of different product segments, to measure and assess the the circularity of its products. The calculation method has been promoted by Arch. Marco Capellini following the principles of circular economy and considering the indicators proposed by the European Agency for the Environment on the basis of Eurostat. The results obtained were positive to extend the calculation model to other companies. By 2017 it will be developed a beta tool to allow other companies to measure the circularity of its products.